For more than ten years MIXOLOGY’s specialists have chased the most exquisite drinking spots and the best bartenders, always on the trail of interesting, cutting-edge stories and curious about the world of bar culture. Magazine topics range from discussions of a city’s bars, presentations of new spirits and other products, bar histories, reports of competitions, right through to analyses of professional techniques and advice on setting up a home bar. MIXOLOGY is a continuing success story!
MIXOLOGY, a specialist bar culture magazine, was founded by professional bartenders Jens Hasenbein and Helmut Adam in 2002. At the time, they both worked in the (now closed) Lore Bar in Berlin. Noting the lack of up-to-date, professional information on the bar industry, they filled the gap with their own bar magazine. From a small bartender fanzine with special content for bar professionals, it has grown over the years into a wide-reaching, incisive print and online publication.
Since 2007 MIXOLOGY has been a media partner for the bar and beverage fair Bar Convent in Berlin, which Jens Hasenbein and Helmut Adam helped found. The Bar Convent is one of the most important international platforms for the bar industry, attracting thousands of visitors from across Europe every year.
MIXOLOGY Verlags GmbH portfolio
The bimonthly print magazine, Mixology – Magazine for Bar Culture, is the core competence and the journalistic heart of MIXOLOGY Verlagsg GmbH. An audited circulation of 9,000 is distributed across Germany, Austria and Switzerland. In Austria and Germany the magazine is available by subscription and at well-stocked newsagents, primarily in train stations and airports.
Additionally, the annual MIXOLOGY BAR GUIDE has been published in cooperation with Tre Torri Publishing since 2012. It is a comprehensive collection of the finest temples of drinking pleasure and a guide to greatest bars in Germany, Austria, Switzerland and selected international cities.
For on-going coverage of competitions, new products and bar openings, see MIXOLOGY ONLINE. Updated daily, this platform is one of the major German-language news sources for bar professionals and connoisseurs looking for the latest on the best drinks, the newest bars, the most exciting spirits and the finest boutique beers.
The MIXOLOGY BAR AWARDS are the most important awards of the bar industry in German-speaking regions. First presented in 2007, the awards honour excellence in a variety of categories relating to the bar industry in Germany, Austria and Switzerland.
MADE IN GSA was created by MIXOLOGY Publishing in 2007 as a label for products designed and produced in German-speaking regions – Germany, Switzerland & Austria – matching the distribution areas of MIXOLOGY Magazine. Made in GSA represents home-grown and regional products with relevance to bar culture: spirits, beer, wine, sparkling wine, juice and soft drinks. An annual highlight is the Made in GSA Competition where bartenders from Germany, Austria and Switzerland compete against one another with a promotional buffet of more than sixty regional products.
In addition, two bar reference books “Cocktailian 1 – Das Handbuch der Bar” and “Cocktailian 2 – Rum & Cachaca” by Jens Hasenbein, Helmut Adam and Bastian Heuser have been published. The abundance of cocktail recipes, stories and preparation techniques make these books indispensible to bar professionals and bar flies. The third edition of Cocktailian 1 is currently on sale. Bar tools, glasses, reference books and selected spirits are available at partner store Cocktailian.de.
Who writes and designs MIXOLOGY?
The lavish layout and design elements in MIXOLOGY (print) are created by Berlin designers Studio Grau. MIXOLOGY ONLINE is overseen by Berlin software firm Giveatoast GmbH.
The magazine’s professional expertise comes from writers with close links to the bar and beverage world; articles that are up-to-date technically and content-wise are guaranteed. Our bar heroes include:
Dave Broom, Phillip Duff, Anistatia Miller and Jared Brown, Manfred Klimek, Stevan Paul, Peter Eichhorn and Marco Beier.
MIXOLOGY is now known to a broad audience. The readership, composed mainly of bar operators, bartenders and the beverage industry in the early years is now increasingly complemented by drink lovers and bar flies, who currently make up over 30% of the readership according to a recent survey by the magazine. MIXOLOGY is today avidly read on both sides of the counter, something that is expressly welcomed by the founding team.
Our team is happy to answer questions about the magazine and publisher in our in-house forum. Happy reading and enjoy!