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The London based American authors are among the best and well-known international cocktail and spirit historians.
Next to writing books they are co-founders of the Museum of the American Cocktail and custodians of the French spirit collection EUVS (Exposition Universelle des Vins et Spiriteux).
Why are you coming to the BCB and what is your presentation "The History of Cachaça – The Soul of Brasil" going to be about?
Our second time to BCB and we are really looking forward to it. Berlin is a marvelous city and BCB is a remarkable and refreshing experience. Intimate and offering a strong range of information and presenters, BCB also provides the best tour of Berlin’s bar scene one could ever imagine.
The History of Cachaça: The Soul of Brasil, presents the breakthrough discoveries we made about the world’s third largest-selling spirit while we were writing the book The Soul of Brasil. What role did Marco Poloplay in cachaça’s invention? Who invented cachaça? Who invented the batida and the caipirinha? Our presentation tells all.
You have just published "Soul of Brasil" a book about Cachaça. What fascinates you about Cachaça and what is the book about?
The Soul of Brasil is the first book written in the English language that explains the remarkable ourney that led up to the invention of cachaça in Brasil and the subsequent development of rum and rhum agricole in the Caribbean. The book dispels the myth that cachaça was invented by slaves, the spirit of the lower classes and explains how the spirit’s reputation rose, fell, and is rising again thanks to a new international audience of enthusiasts.
The EUVS has recently celebrated its 50th birthday. What can we expect from this project in the future?
In Spring 2008, we launched the exhibit France and The World of Drink which portrays the country’s integral role in the development of the world’s major spirits categories as well as most of the secondary ingredients used in making both classic and modern cocktails, including Coca-Cola.
For the 50th anniversary, we also launched a new segment of the EUVS web site, which offers visitors an opportunity to download and search classic cocktail books including, Harry Johnson, Cafe Royal Cocktail Book, Bariana (the first French cocktail book), and Der Mixologist.
This winter, we will launch the long-awaited EUVS collection database which will allow visitors to search through and discover the wines, spirits, barware, books, menus, cocktail lists, and other items that make up this "complete encyclopedia" of the beverage industry.
Which bar impressed you the most over the last couple of months and what has been your favourite cocktail lately?
Which bar singular? That is a tough question to answer. Each and every city and country we visit during the course of a year offers a new favourite. It is wonderful to see this industry grow in sophistication, not just size, over the past 12 years. But we can give you a few hints: Le Lion de Paris, Experiemental Cocktail Club, PDT, The Hawksmoor, Hanbury Club, Pegu Club.
As for a current favourite cocktail? Either a Negroni made with Carpano Antiqua or a Manhattan made with the same fabulous vermouth, equal parts with bourbon and extra dashed of bitters.
Thank you for the interview.
Links:
www.museumoftheamericancocktail.org
Speaker portraits:
Jonathan Ulrich
Jonathan Ulrich beschäftigt sich seit Langem mit Wirtschaftsthemen, die in der Bar in die Praxis umgesetzt werden können. Nach einer längeren Tätigkeit für Maker’s Mark, hat er mit seinem Partner Stefan Hinz 2011 eine Beratungsagentur für die Spirituosenindustrie gegründet.
