The Blog of the Hooters waitress
Germany’s biggest tabloid Bild, a favourite of Jeff Jarvis and hated by German bloggers, did massive coverage on the recent opening of a Hooters bar and restaurant in Berlin. The American concept that aims at male consumers has only a total of five restaurants over here. That might explain the curiosity.
Back where it all started, in the United States, there’s now a Hooters girl testing her writing skills. In her blog "The Hooters experience" she writes about how she comes to terms with co-workers, why dating customers is a tricky thing and who is the exploited party in the Hooters game. Not necessarily the staff as her most recent post states.
http://thehootersexperience.blogspot.com
Cuervo 1800 vs Patron
Clever marketing has made Patron Tequila a top selling brand in the US spirits business. Some even argue that Patron might be the first tequila brand that has managed to sell beyond the limits of its category. Like Absolut in the vodka world it has become a lifestyle brand, that is carried around by artists and transformed into songs. Jose Cuervo 1800, which is now "1800 Tequila", has launched two virals in which it attacks the successful "enemy".
http://www.youtube.com (via Cocktailwelten)
BNIC starts new Cognac website
If French Cognac is not the bartender’s first choice in Central Europe, it’s definitely not the BNIC’s fault. The Cognac Bureau has been busy organizeing Cognac Summits for journalists and bartenders over the last couple of years. And there’s also a brand new trilingual training website available now. It’s aimed at "wine and spirits professionals, trainers, educators, journalists and anyone wanting to know more about Cognac". There’s tons of information on the site. A great source every spirits category should have on offer:
http://www.conference.cognac.fr
You got a great liquid story for us or want your spirited message to be heard? Then please drop us a mail at: office@mixology.eu
Helmut Adam
Helmut Adam ist Herausgeber von Mixology, Magazin für Barkultur, trinkt gerne Negronis, Tequila und den einen oder anderen Gin & Tonic. Bevor er sich zum Bar Manager an der Mixology Bar aufschwang, arbeitete er als Bartender in Zürich, Wien, Berlin und London.
