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Have campaigns like "Drink responsibly" etc. ever caught your imagination? Not mine. Now there’s one smashy viral by Bacardi that is fun to watch and has a clear message. London bartender celebrity Salvatore Calabrese ("I was the first one to mix with raspberry!") who’s presiding over the prestigious cocktail hub Fifty, tries to mix a cocktail, while driven around on a race track by former Formula One champion Michael Schumacher. The result of this collaboration is displayed on Salvatore’s shirt. ;)
Don’t drink and drive! Love it!
Via: www.jrgmyr.com
Helmut Adam
Helmut Adam ist Herausgeber von Mixology, Magazin für Barkultur, trinkt gerne Negronis, Tequila und den einen oder anderen Gin & Tonic. Bevor er sich zum Bar Manager an der Mixology Bar aufschwang, arbeitete er als Bartender in Zürich, Wien, Berlin und London.
