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An Introduction to our New Pay Model

November brought the wind of change to our MIXOLOGY HQ in Berlin and now we’d like to update you on a few news regarding our website. So what’s new?

You might have noticed some changes on MIXOLOGY ONLINE, on November 1st we introduced a nominal fee to some of our articles. We’re proud of the fact that MIXOLOGY ONLINE has been the bar industry’s leading German online medium for a long time. In order to continue to operate on this standard, and to increase it, we’ve introduced a pay model. After all, high qualitative journalism has its price. Our main reasoning for installing a paywall on some articles is simple: we want to be able to offer our readers more detailed pieces online.

Articles that have been researched in depth by our authors and that offer groundbreaking analysis and insights. Print is no longer king. This, of course, means that our freelance authors will be paid a higher fee for these type of articles. And it is exactly for those that we’ll be asking a nominal fee. The grand plans that we have for our online platform aren’t compatible with only the implantation of several ad banners. This is why we’ve come up with, what we consider to be, a fair paid model.

Lots of free content left – and a fair suscription service

However, not to worry, we’ll still be offering plenty of free content as well. This will include our newsletters, reports on bartending competitions, tastings, bartender portraits, our FIVE! series, and our weekly look at the industry news, the inventory. Our new video format, MIXOLOGY BAR TV, will continue to stay free as well.

The posts for which we’ll be asking a small contribution are those require a certain amount of effort and research from the author. Single articles will start from 15 Cent, while more elaborate articles will cost a bit more. Our plan is to consistently stay below € 1,- per article.

Another important aspect of our concept: readers will only be asked to pay after reading a couple of articles. Our partner Laterpay uses this flexible model which we’ve adapted. All readers who want to ensure access to all of our content can choose between a monthly and yearly subscription service (for € 2,- or € 20,-). This is a strongly reduced rate which ensures access to all of our online articles, in both English and German. Some of you might be wondering about your print subscription. Rest assured, nobody will have to pay for content twice! We are planning on combining our online and print subscription within the next year. If you have questions or concerns, please feel free to contact us. We look forward to any feedback and critique via [email protected]. Cheers!

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