There’ll be a new limited Absolut series available, soon. Last year’s flashy “Absolut Disco” series sold almost 3 million bottles according to V&S. The Swedish vodka brand, that is distributed by Pernod-Ricard from October on, wants to tie in with last year’s success. The result: Absolut Masquerade.
The new limited gift pack Absolut Masquerade is made from 3238 shiny red sequins, and comes with a zipper in the back. When you unzip the wrapping the label states: “In an Absolut world every night is a masquerade.”
The new limited series will be promoted with a number of events in the German club scene.
Helmut Adam
Helmut Adam ist Herausgeber von Mixology, Magazin für Barkultur, trinkt gerne Negronis, Tequila und den einen oder anderen Gin & Tonic. Bevor er sich zum Bar Manager an der Mixology Bar aufschwang, arbeitete er als Bartender in Zürich, Wien, Berlin und London.
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