There’ll be a new limited Absolut series available, soon. Last year’s flashy “Absolut Disco” series sold almost 3 million bottles according to V&S. The Swedish vodka brand, that is distributed by Pernod-Ricard from October on, wants to tie in with last year’s success. The result: Absolut Masquerade.
The new limited gift pack Absolut Masquerade is made from 3238 shiny red sequins, and comes with a zipper in the back. When you unzip the wrapping the label states: “In an Absolut world every night is a masquerade.”
The new limited series will be promoted with a number of events in the German club scene.