DISTILL VENTURES PROMOTES THE NON-ALCOHOLIC DRINKS OF THE FUTURE
Industry experts have been saying it for a while now. Non-alcoholic beverages are a crucial part of the bar of the future. And now Distill Ventures is inviting startups to apply for financial and advisory backing to bring their groundbreaking, non-alc ideas to life.
”Alcohol-free” is no longer a trend. It’s a bona fide category of its own. Health-conscious entrepreneurs from London to New York have been working tirelessly to make non-alcoholic beverages suitable for cocktails. Now there’s more diverse zero-percent drinks than ever before and the whole beverage industry, encompassing manufacturers, entrepreneurs, bartenders and restaurant owners, has noticed.
Bridging the gap between classic cocktails and soft drinks, there’s a whole host of stories to tell here. From taste innovation to health and wellbeing, using gentle extraction processes or prioritizing local ingredients, one thing is clear. Non-alc doesn’t equal boring.
FOCUS ON INNOVATION
This fledgling category offers plenty of scope for brands to innovate and utilize their creativity. Distill Ventures is looking to support these pioneering brands, offering startups the opportunity to receive financial backing and individual advice. The project achieved great success last time in its inaugural edition and we couldn’t be more excited to see what’s new this year.
WANTED: SPIRIT IMITATIONS AND FERMENTED BEVERAGES
But what are we looking for? This year we are looking for imitations of spirits or fermented drinks such as kombucha, kefir, vinegars or liqueurs. Beverages produced by the same processes as alcohol – fermentation, distillation or barrel ageing – but containing no alcohol. Keep an eye on your bottle and brand design too, something crucial to ensure the product fits harmoniously both on the bar counter and on the spirits shelf.
HOW TO APPLY
There’s a 10,000 pound, or 12,000 US dollar, grant on offer for those who present the most complex and innovative taste concepts. The recipients will then receive mentoring from the Distill Ventures team, to help develop their own business plan and bring the product to market. Be quick though: applications will be accepted until September7,2018
Foto: Distill Ventures