Beer, Bars & Brewers #27
We be (BB) back! This week the Internet lost its collective mind over oreo beer, the Brooklyn Brewery is to stay put in its home borough of Williamsburg, Pitchfork launches its craft beer vertical called October, and the A.V. Club announced the ultimate way to defy Trump: with beer. Cheers guys!
Whatcha’ doing the weekend of February 10th? We know, you’ll be at the Braukunst Live! in Munich, where else? Highlights include this year’s beer list, a “rare beer area” (color us intrigued!), and awarding the German Master of Beer Sommeliers. Sounds like a hoot (or shall we say, hop?) and a half! Get your tickets and all the programming information your heart desires here.
The Internet Loses Its Mind Over This Beer Made with Oreos
Oh, what will we think of next? CraftBeer.com just found the height of Internet absurditiy: a beer made with oreos. The Veil Brewing Company, based in Virginia, just released a chocolate milk stout with Oreos. “We took our 7 percent robust chocolate milk stout Hornswoggler and conditioned it on hundreds of pounds of Oreo cookies,” according to their Facebook page. Cookies, milk and beer all in one 16 oz. can”. The limited brew of 60 cases was sold only at the brewery and, according to Instagram, sold out. This isn’t the first time a brewery used a popular sweet snack to entice drinkers.
Back in 2015 the Knee Deep Brewing Company unleashed its “Stoutella” beer that was meant to evoke the taste of everyone’s childhood favorite “chocolate” “hazelnut” spread: Nutella. However, brewing with Nutella is idiotics. The sugar ferments (and not in a good way) and the oils and fat prevent foam from developing. A bit of cocoa and some hazelnut aroma will do the trick. No real Nutella harmed in this experiment.
Brooklyn Brewery Hopes to Maintain Presence in Williamsburg
Brewbound reports that after a long search for a new space, the Brooklyn Brewery appears to be staying put in Williamsburg. Steve Hindy, the brewery’s founder and chairman, announced in a statement: “We look forward to maintaining a substantial brewing operation and expanding our office space, and possibly developing a restaurant and beer hall in Williamsburg, our home for the last 26 years”. Because of the rent increase and landlord’s interest in turning property into housing or commercial spaces, the brewery feared that they would need to leave in 2025. This now longer seems to be the case and they can stay true to their name.
October: Pitchfork Launches Craft Beer Vertical
And it’s called October (no, it’s launching now – not in October). They’re calling it “A new site dedicated to beer and the culture surrounding it, developed by Pitchfork’s creative studio”. Pitchfork, known for its music review, promises to speak to a new generation of beer drinkers and offer a “destination for devotees and novices alike to read about, learn about, and share their appreciation for beer and celebrate the culture around it”. Interestingly, the site is being launched in partnership with ZX Ventures, which just so happens to be AB InBev’s incubator and venture capital fund. Big beer makes a splash. We’ll be following along, hesitantly.
Protesting Trump with Craft Beer
Most of your series lovers out there will know the A.V. Club (where else on the Internet would you find insightful reviews and a like-minded community of tv geeks?), what you might not be aware of though is the fact that the A.V. Club has silently launched a food platform. Lark and hear the angels sing (surely, that’s a biblical reference?). Last week writer Andrew Gill tackled the idea of craft beer has a protest against Trump. He argues that “the very beginnings of the craft beer movement were rooted in the idea of resistance” and traces the history of pioneers such as Sierra Nevada. Gill further tells the tale of many an independent brewer who made beers that are a active fuck you to Trump (like Chicago’s 5 Rabbit Cervecería and its “Chicago’s 5 Rabbit Cervecería” or Philadelphia’s Dock Street Brewing and its “Friends Don’t Let Friends Vote Drumpf” series).
Once Trump became elected, “female brewers in Denver joined forces to brew a protest beer. The result was “Makin’ Noise: A Pussy Riot Beer,” an imperial saison, brewed five different times at five different breweries”. Basically the people are fighting back in any form possible. And it is glorious. Gill concludes that craft beer has always been used as canvas for creative expression.
Foto: Photo via Shutterstock.