Inventory for April 9th, 2017

Welcome back folks! Are you as tired as we are? Zone out and read some news then! This week a Indian Supreme Court ruling that bans the sale of alcohol close to highways has gone into effect, you’ve still got time to apply to the Drink Open 2017, the New York Post talks to sober bartenders, and new research shows that taste is created in the brain not in the mouth. Cheers to that!

Are you as ready for spring as we are? Then jump on the good ol’ bandwagon and come celebrate with us, in the kitchen. Make some Coconut Custards Macaroons and, because indulgence should be followed by greens, prep those greens by turning them into the Absurdly Addictive Asparagus. Yes please, all things sunny and green.

Indian Supreme Court Bans Alcohol “Close to Highway”

A ruling that went live in December 2016 ordered that alcohol sales were banned within 500 metres of India’s state and national highway. Now they’ve clarified that that includes hotels and restaurants. The reasoning? Quartz says “The SC, in its judgment, cited the high number of accidents caused due to drunk driving in India. The country sees one of the highest numbers of road accidents in the world annually. In 2015, the total number of such incidents increased by 2.5% to 5,01,423, from 4,89,400 in 2014”. This ruling has jeopardised millions of jobs and many businesses are flailing without the sales of alcohol. “Many have argued that the court ruling is ill-placed in the first place as it does not necessarily deter individuals from drinking if they have to. “More accidents happen in India than due to just drunk driving; why is the SC not directing the government to take more stringent action such as deploying speed trackers“. It remains to be seen how this will affect the nightlife and alcohol brands’ image in India.

Drinks Open 2017

Operating with the motto “Simply the Best!” Drinks Magazine is once again hosting their Drinks Open competition. Bartenders from Germany, Austria, and Switzerland are free to create outstanding drinks in hopes of impressing the jury. This year the finale will take place in Konstanz on May 22nd. The winner wins a trip to Greece as well as a “winning presentation” in Drinks Magazine. Cocktails are still being accepted until April 15th.

Why the Best Bartenders Don’t Drink

According to the New York Post. Author Michael Kaplan talks to several bartenders who have gone sober yet continue to mix alcoholic drinks for others. Many cite health concerns are the primary reason for giving up the booze and in turn have dedicated themselves to fitness (running seems widely popular amongst sober bartenders). “And, surprisingly, many find that bartending actually aids their sobriety: “Being around a bar full of drunk people is a good reminder of why I shouldn’t be drinking,” says Kearns, who will still taste the occasional cocktail when needed on the job. “People devolve into a rather silly state.” Yup, that’ll do it. The NY Post graciously attached a non-alcoholic cocktail at the end of the article.  

Wine is Tasted in the Brain, not the Mouth

“The flavour of a wine is created by the brain of the taster rather than the wine itself according to Gordon Shepherd, a professor of neuroscience at Yale”. The drinks business reports that Shepherd is advocating a new approach to tasting which focuses on the fact that flavor perception is created in the brain. He says “The molecules in wine don’t have taste or flavour, but when they stimulate our brains, the brain creates flavour the same way it creates colour”. So … nothing tastes of anything? “Shepherd also found that drinking wine “engages more of our brain than any other human behaviour”, including listening to music and solving mathematical equations. He has pioneered a new branch of science known as “neurogastronomy”, a term he coined in 2006. Forward thinking chefs like Heston Blumenthal and Ferran Adrià have helped Shepherd develop his research through practical experiments at their restaurants”. Interesting.


Foto: Photo via Shutterstock.

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