Inventory for November 13th, 2016
Cheers and welcome friends! We’re looking at Campari’s new bottled Negroni, a new overproof Plantation Rum, and how Qatar banned alcohol from its stadiums for the 2022 (that sounds like a lovely year, six years from now) World Cup.
What a week it’s been. Enjoy some well-deserved time off with this Nowness video on Sake production. Watch men who’ve been making Sake for decades sniff the rice while sticking their whole head and hands into piles of the white gold. Honestly, it’s amazing. This way please.
Campari Introduces Bottled Negroni
Campari rolled out the bottled Negroni in UK market this week. The Spirits Business notes that “The brand aims to remind consumers that ‘there is no Negroni without Campari’ with its new bottled offering, which combines Campari, London dry gin and vermouth rosso in equal measures and calls only for the addition of ice and a slice of orange”. The Negroni has enjoyed a (much deserved) resurgence of the last few years, not only thanks to the fact that it’s a holy trinity, but also through Campari’s vigorous attempts at branding, aging, and bottling it. The Negroni bottle is stylistically similar to the Campari bottle and will be available come November 14th for £19 in Waitrose stores nationwide.
New: Plantation Overproof Rum
The Rum was created by Alexandre Gabriel, Plantation Rum’s master blender, and is a blend of rums from Guyana, Jamaica, and Barbados. The expression is bottled at 69% abv and called Plantation O.F.T.D. Overproof Rum. “The rum, which was brainstormed over a “secret meeting” in New Orleans last summer when the group tasted a number of historical overproof rums and research samples, has been created for use in cocktails and punches.” Plantation O.F.T.D Overproof Rum is available across the US at an RRP of US$31.99.
Qatar Bans Alcohol in Stadiums for 2022 World Cup
And alcohol hasn’t just been banned from the stadiums, but also from the streets. The Washington Post confirms that the Middle Eastern country announced “it would ban the public consumption of alcohol during the tournament, including on streets, public squares and in the stadiums.”
Apparently, these regulations are unprecedented in the history of the World Cup. Beer is traditionally a part of the “World Cup Culture”, even though a alcohol ban is pretty common in international soccer stadiums. Here’s another fun piece of news to complement the week, Qatar isn’t great at treating the LGBT community with any level od respect: “This is disturbing news for LGBT people who want to attend the World Cup in 2022, as well as for the coaches and players who would participate in the tournament,” Chad Griffin, the president of the Human Rights Campaign, wrote in The Post in 2014, after it was announced that the World Cup would take place in Qatar in 2022. Good times.
Foto: Photo via Shutterstock.