Through Rose-Colored Glasses
Campari and Imbibe magazine join forces to launch the second annual “Negroni Week”. The international drink-for-good event has been met with a strong presence on European shores. Callia Amer explains how the charity week works.
Summer is approaching. As the days lengthen, vacations are arranged, and fruitier and lighter cocktails appear on menus, MIXOLOGY finds itself thinking of those without the sunny comforts to which many of us cocktail enthusiasts have grown accustomed.
MIXOLOGY encourages readers to drink for a good cause by supporting emerging charities such as “Just One Shift” through which bartenders donate one shift’s tips to “Wine to Water”, a fund providing clean water to those in need. Also, have a Negroni! During Imbibe magazine and Campari’s “Negroni Week” (June 2nd-8th) the bittersweet aperitif will become sweeter still when hundreds of participating bars around the globe donate a portion of their profits to the cause of their choice.
Europe’s Bars Join the Red Charity Wave
With many in the EU participating to date, the week of philanthropic guzzling is thriving in Europe this year. Three bars in Paris: Candelaria, Grass, and La Mary Celeste, will all be contributing to “Action Contre la Faim/ACF International,” an organization that fights hunger and provides access to safe water. London’s 1 Lombard Street has adopted the same cause, giving to “Action Against Hunger UK.”
The Commodore Room in Germany will be forwarding its proceeds to “Diakonisches Werk Karlsruhe”, which supports those suffering from psycho-social difficulties, “Stockholms Stadsmission” will be backed by Sweden’s Linje Tip, and Conto 4056 in Switzerland will be funding human rights activists’ “Amnesty International Foundation.”
Feeling moved by the spirit of “Negroni Week”? Sign your bar up and find a full list of participating venues and their charities at the campaign’s website.