Welcome to this week’s inventory! We have our ex-author Haley Forest who’s been named the US brand ambassador for Italicus. The Dead Rabbit is now making its own whiskey, an Australian company is offering biodegradable straws, and Absolut Vodka’s newest marketing campaign got itself deleted off the old social media for violating “nudity laws.” Cheers!
Every couple of months, a new insane vodka hits the market. Be it candy cane flavored or whatnot. This time around, it’s a vodka that’s touted for its “health benefits.” “Vita is a flavoured vodka that’s ‘designed to be mixed with water’ and to ‘attract health and lifestyle-conscious drinkers.” Yeah, no thanks. Read the full (scathing) review on Imbibe. Apparently it tastes like toilet cleaner.
Haley Forest Named Italicus US Ambassador
Last week, Italicus Rosolio di Bergamotto named Haley Forest the company’s new US Brand Ambassador. Forest was first introduced to the spirit at New York’s NoMad Hotel, “She was immediately smitten, both by the striking bottle design and the notes of bergamot, which appealed to her as a dedicated Earl Grey tea drinker.” Forest has tended bar at Pouring Ribbons and Belle Shoals and has written for BarChick, Thrillist, The Spirits Business, and us!
The Dead Rabbit is Now Making Whiskey
Vinepair reports that The Dead Rabbit bar will be producing its own whiskey, which will debut at the bar’s fifth anniversary party this week! “Dead Rabbit Irish Whiskey is a collaboration between bar co-founders, Sean Muldoon and Jack McGarry, and Darryl McNally, master distiller at Dublin Liberties Distillery, where the whiskey will be produced (and has been aging for the last five years).”
The spirit is a blend of Irish single malt and grain whiskeys, first aged in seasoned bourbon casks for five years and finished in half-sized virgin American oak barrels. It will be sold internationally come April. Dead Rabbit owners Muldoon and McGary added, “The Dead Rabbit Grocery and Grog holds the largest collection of Irish whiskey in North America. We’ve been endlessly fascinated by the category. This whiskey has been patiently waiting for five long years, and we can’t wait to share it with you all.”
Biodegradable Straws from Australia
By now, word has spread that straws are really bad for the environment. Unfortunately, straws are pretty much considered a necessity in bars. An Australian company has a solution, though: biodegradable straws, which break down in just four months. APS glass & bar supply Hamburg is selling the oxo-biodegradable eco-straws for as low as € 1,89 for a box of 250 pieces, which equates to less than 1 cent per piece. This is definitely the way forward.
Absolut’s Got Nothing to Hide
Absolut has contionsusly killed the game in its marketing department, and its new “nothing to hide” campaign continues this proud tradition. The company released its latest video last week, which features a bunch of their “employees” in the nude, showcasing the distillery and the company’s work ethic. The video was immediately flagged by Facebook for its “nude” content, even though all the important bits are blurred out. Vodka might never be our favorite spirit, but Absolut really does give other marketing departments a run for their money.