We’re back! The Inventory took a little summer hiatus but we’re back and better than ever! This week we’re talking about the fire at New York’s Dead Rabbit bar. Furthermore: Gin Sul and Jägermeister’s new partnership, and how BCB Brooklyn went for the very first time. Cheers to us being back!
We can’t let this one slip by: Pernod Ricard has joined the non-alcoholic spirits movement. They’re positioning their Ceder as an “alt gin”, surely that will go down with the alt crowd. “‘I’d be quite keen to call it gin, but for legal reasons we can’t,’ explained Craig Hutchison, who founded the company with his wife, Maria Sehlström”. Interesting to see where they take the marketing with this.
Fire at New York’s Dead Rabbit Bar
One of the worst things to happen to any bar or restaurant happened to The Dead Rabbit Grocery & Grog. A fire broke out last Sunday, which may have started in the bar’s kitchen ventilation system according to New York’s Channel 4, has left the bar closed until “further notice”. The fire department said no one was injured in the fire, but in a Facebook post the bar said it “received considerable fire and water damage and as a result will be closed until further notice. Thank you for your support and understanding at this difficult time. We’ll let you know more here as soon as we find out.” Just a bit later the team announced that the bar would be able to re-operate from July 19th. The rabbit seems to be kind of lucky. Cheers!
Gin Sul and Jägermeister launch Strategic Partnership
In a press release dated July 4th Mast-Jägermeister announced that they were became a shareholder in Gin Sul on July 1st. Gin Sul founder Stephan Garbe says, “As a relatively young company, in order to someday also be successful abroad, we need an experienced partner at our side. I always knew that only a family company would be able to understand the heart and soul of the GIN SUL brand and for me, Jägermeister is that company. We now have a once-in-a-lifetime opportunity to learn from the very best.” In an exclusive interview with Michael Volke and Stephan Garbe they tell MIXOLOGY ONLINE that one of the reasons Jägermeister decided to take this step is their excitement about the Gin Sul brand. Gin Sul will still be made in Hamburg’s Altona district, and the two partners refuse to disclose exactly how many stakes are owned by whom. “We agreed not to discuss that publiclicly”. Stephan Garbe however will continue to run his business as his own person.
Bar Convent Berlin Brooklyn
Bar Convent Brooklyn made its successful US debut last month and we couldn’t be more excited for the whole team around it. Next year is sure to be a rousing success as will, topping the 1.500 Negronis that were drank this year. In 2019 we’ll be sure to see more types of low-abv cocktails, already this year many seminars were held around it while brands encouraged aperitivo-style low-alcohol drinks. We can’t wait to see what new trend will emerge next year. See you there in 2019!