Mixing drinks is about so much more than just mixing drinks. For over 16 years Mixology, the most widely-read bar culture magazine in Germany, Austria and Switzerland, has reported on the quality bar and spirits industry from every perspective.
MIXOLOGY consistently takes a critical and independent detailed look at matters ranging from local to global, with a focus on quality craftsmanship, social issues, business and the entire industry.
»The leading guide for the modern bar«
The Mixology platform
MIXOLOGY Digital’s daily reporting includes information on cocktail competitions, bar industry news, reports on current hot topic debates, a focus on the issues of interior decor and home bars, fresh new drink ideas and much more. It also features regular updates on the most important new bar openings, portraits of leading bar personalities and of course exclusive independent product recommendations from the Editorial Staff. MIXOLOGY Digital is always up-todate and plugged in to what’s going on in the industry right now. In 2019 the website is also adding a carefully curated recipe section and a publications shop.
The MIXOLOGY Newsletter is your weekly and monthly source for the most important news, job offers and current content from our print & online resources.
Our beloved readers
»MIXOLOGY-LESER SIND TREU«
52 % der Leser kennen das Magazin seit 5 Jahren oder länger
»MIXOLOGY WIRKT BRANCHENWEIT«
72 % der Leser schätzen den Einfluss des Magazins auf die Barkultur als hoch oder sehr hoch ein
»MIXOLOGY IST ANGESEHEN«
80 % der Leser würden Mixology uneingeschränkt empfehlen
»MIXOLOGY-LESER SIND GENIESSER«
40 % der Leser sind Connaisseurs
»MIXOLOGY-LESER SIND INFLUENCER«
52 % Prozent sind aktive Bartender oder Gastronomen
Our beloved readers
MIXOLOGY’s readership is a unique mix of influential gastronomists, creative curious bar pros and quality conscious connoisseurs. MIXOLOGY readers appreciate our blend of relevant bar industry topics, innovations, general culinary information and expanded themes from the worlds of culture, music and interior design.
Despite its wide-ranging content, MIXOLOGY’s expertise and the editorial depth of our reporting make the magazine a unique information source with scarcely any competing overlap throughout Europe’s German language territories.