FIVE! MIXOLOGY Cornerstones at the Bar Convent Berlin
Bar Convent is the biggest highlight of the year for MIXOLOGY, so of course we’ll be on hand again in 2015 with our own exhibition stand and plenty of room for guests! Find out the FIVE! best reasons to drop into the MIXOLOGY Lounge below.
Bar Convent Berlin means a whole lot of work for the MIXOLOGY team, but also a whole lot of fun! So we don’t just show up at the BCB with a few old issues of our magazine and a lemonade stand. No way. Our spacious MIXOLOGY stand is ideally situated directly at the BCB entrance, offering you an entertaining events program and a sanctuary of peace and quiet away from the hubbub of the trade fair floor. Here’s what to expect.
1) The MIXOLOGY BAR GUIDE N° 5
For many bartenders, industry reps and of course cocktail lovers the MIXOLOGY BAR GUIDE is as essential a travel accessory as their toothbrush. On Monday evening, October 5th, the MIXOLOGY BAR AWARDS will include the release of the fifth edition of this indispensable bar tour guide for Germany, Austria and Switzerland. This latest edition is also bigger than earlier versions and will feature a new, contemporary design.
Like every year, author Peter Eichhorn has left no stone unturned in finding the very best spots to quench your thirst throughout the GSA region, even in smaller towns and cities. After all, sophisticated cocktails are no longer a monopoly of the “Big City”. The new MIXOLOGY BAR GUIDE also includes a special feature on Scotch whisky, an excursion to the region’s most important craft beer bars and a list of carefully selected recommendations for international bars the world over. The MIXOLOGY Lounge at the BCB is your first exclusive opportunity to get a copy of the new Bar Guide to take home and accompany you over the course of next year’s travels.
2) Mementos: The MIXOLOGY Photo Box
Memories can fade, even without a drink or two. When you unexpectedly run into an old friend, make a new one or find yourself chatting with an acclaimed bar pro, wouldn’t it be great to have a picture to capture the moment?
If you’re looking for a more befitting option than the common smartphone selfie, MIXOLOGY has joined with Sharingbox to offer you a free Photo Box at this year’s Bar Convent so you can immediately have a picture of your “magic moment” to take home. So, finish your drink, check your hair and don’t forget to SMILE!
3) Cocktailian brings a choice selection of products
It goes without saying that our affiliate Cocktailian will also join us at this year’s Bar Convent Berlin. The special Cocktailian shop at the convention will feature a carefully selected range of products for bar pros and connoisseurs alike.
Since an exhibition stand couldn’t possibly hold the full Cocktailian Online Shop product portfolio, our Cocktailian friends will bring along some of their very rarest products along with a number of exciting new items. You can look forward to selected special bottlings from suppliers including Ferdinand’s, Monkey 47, Belsazar Vermouth and Mancino, as well as exclusive access to the “Essence of Cuba” tinctures jointly developed by Havana Club and The Bitter Truth. All this will be rounded out by brand new selections of bar tools and of course the latest in bar literature.
4) Pouring Contest
We missed it so much last year that for 2015 we’re bringing it back again: the highly popular MIXOLOGY Pouring Contest. If you’re convinced you’ve got the eye of an eagle and the touch of a brain surgeon in your drink pouring skills, then this is your chance to prove it at our Lounge! Along with our partner Überbar-Tools, we’re inviting all BCB attendees to take the challenge and fill four containers with the stipulated amounts with the greatest possible precision, without the help of a jigger.
Now, this wouldn’t be half as much fun if there was no prize, so the winner can look forward to taking home a golden Parisian Shaker including three matching golden spouts. The second-place winner will receive a set of glasses from the new Spiegelau Perfect Serve Collection by Stephan Hinz comprised of six tumblers and six cocktail glasses along with one mixing glass. Our third-best pourer will take home one of our popular Gin&Tonic posters and a MIXOLOGY t-shirt of their choice. And as an extra bonus, all three winners will additionally receive a copy of our new MIXOLOGY BAR GUIDE (see above). So get busy, because practice makes perfect!
5) Personal contact
The day-to-day duties of a small editorial team can make it tough to stay in personal touch with the reading audience. This is why we also want to take the opportunity at the Bar Convent Berlin to meet you, our readers. We look forward to hearing and responding to your comments, praise, criticism and questions. Representatives from our editorial team will be on hand at the MIXOLOGY Lounge throughout the BCB.
So feel free to stop by and relax for a while on our original editorial office couches, where articles are often refined and revised right up to the last minute before publication or we sometimes pause for a drink ourselves. Take a break here from the commotion on the convention floor to thumb through issues of our magazine past and present, or to chat with other industry pros and BCB speakers in a more relaxed atmosphere.
We look forward to welcoming you to our MIXOLOGY Lounge!
Translated by J.J. Collier.